Wednesday, September 19, 2018

Media language use of camera

Basic Camera Shots:

Extreme long shot- (Establishment shot):

ELS are used to introduce a setting, usually the exterior of a building before the action takes place in a room. This makes the viewer believe that the action is inside of the building shown in the ELS when in fact it is filmed in a film set. The purpose of an ELS is to show the viewer where the scene is taking place and what time of day it is to give them perspective.


Long Shot:

Long shots are used to stress the environment or setting of a scene, they typically show the entire object or human figure. Usually, they are used to move from one scene into another without talking as it is the entrance into a scene that then may be followed by a mid shot of the same person.  





Mid Shot (Medium Shot):

Mid shots are shots taken from the waist up; they are commonly are used for dialogue sequences. They allow for the character's expressions to be shown as well as their movement and gesture. Mid shots are important for the viewer to be able to get a sense of the character and their intentions through their body language and emotions. This shot is general and all-purpose so generally used in films. 


Two Shot:

Two shots are when two people are in the frame; they are used to establish a relationship between two characters. It shows how they act around each other, their body language towards each other  and the distance between them. This basic camera shot is commonly used in interviews or when presenters are hosting a show. 


Close up:

Close up shots are when a feature or object takes up most of the frame. They are used to focus on detail such as facial expressions which may be important to the plot line. On a person, a close up is generally of their face, as it is what conveys their emotions the most effectively. Close-ups can also be used as a cut-in.


Extreme Close up:

Extreme close ups fill the frame with only a detail of the subject- for example, someone's eyes. This is not enough to show the emotions of someone unless in very dramatic scenes. This shot shows extreme detail so is used to focus on something in particular. 





Point of View:

Point of view shots are used to show the intentions of the character. They show what the character is looking at and generally is followed by a shot of the character's facial expressions to show their reaction to what they are looking at. These have the intention of captivating the audience as they are able to see from the character's perspective. 






Over the shoulder:

An over the shoulder shot is when the back of the shoulder and head of a person is used to frame the image of the subject the camera is pointing at. This is usually used when two people are having a discussion or when someone is creeping up on the character whose shoulder is shown. This shot also establishes the distance between the characters or what the character is observing. 








High angle:

A high angle shot is where the camera looks down on the subject from a high angle, a cinematic technique used in many films. This can make the subject appear vulnerable or powerless when paired with the right mood and setting, as they appear small and the camera towers over them. 






Low angle shot:

A low angle shot is a shot from a low angle- below eye line- looking up. This shot is used as it has a psychological affect on the audience, making the subject appear strong and powerful. Low angle shots give a sense of authority so are frequently used in political advertisements as many people look up to those in power. 




Basic Camera Movements:


Tracking (back):

A tracking shot from the back is where the camera follows the subject it is recording which would otherwise leave the frame. The camera is mounted on a camera 'dolly' that is then placed on rails- like a railroad track; this ensures the smooth movement of the camera. The camera is then pushed along the track while the image is being filmed. 








Tracking (front):

Tracking from the front is when the camera is in front of the subject and moves backwards while the character moves forwards, rather than the camera following the character from behind. A 'dolly' and rails can also be used to make the movement smooth when the camera is pushed along the track.








Sideways tracking shot (crab):

A sideways tracking shot, also referred to as a 'crab shot', is the same as tracking but is films the side of the subject rather than the front or back. This is often used to follow the movement of a character or an object. This allows for the audience to keep pace with the action.








Arc:

An arc shot is where the camera circles its subject. The subject is typically still and the camera provides the motion, tracking around the subject. An arc shot is often used to reveal different components of the area in which the subject is standing.








Pan:

Pan shots are where the camera sweeps around the scene, they can be used to establish a scene or location. They can also be used to track movement long a horizontal surface or to shoot characters moving to and fro in a room. Pan shots can be used as point of view shots; when a character has entered a room, a pan shot of the room can be used to see through the character's eyes.






Tilt shot:

A tilt shot is a simple movement of the camera upwards or downwards on an axis. An upwards tilt shot is often used to create a sense of height or power, similar to a low angle shot. This shot can be used with a point of view shot, enabling the audience to follow the character's view of the action of object. Downwards tilting can be used as an establishing shot, tilting down from a tall landmark to the characters.


(Tilt- upward)



(Tilt- downward)

Wednesday, September 12, 2018

The Media and Me

The Media and Me

There are various forms of media, and it has vastly evolved over the last decade to the point where it dominates most of our lives. Some forms have had a strong impact on my life whereas others have not directly affected me as they are mediums that are beginning to fade as technology progresses.

Newspapers:

I personally do not read newspapers, and therefore it has not had a huge impact on my life. However, my parents used to purchase 'the guardian' newspaper, which they told me was far more reliable then newspapers such as 'The Sun' and 'The Daily Mail' which have strong conservative ideologies. When I go into my local post office, I see the front covers of the range of newspapers that are available and their harsh criticisms they use as headlines to manipulate consumers political views. From both seeing these headlines that contrast greatly between newspapers and listening to my parents opinions, I know that newspapers can be negative if they are completely trusted as they are biased and one sided. They haven't changed my personal views as I haven't solely relied on them for information, but many people do read them and blindly follow everything they see.





















Music Videos:

Music videos have helped me to understand the struggles that people go through from a new perspective. They have allowed me to feel more empathy for people in certain situations as artists are able to express the meaning of their song lyrics through their music videos. Music videos can also be used as platforms to criticise aspects of society, for example, Beyonce criticises the ridiculous standards of beauty forced upon girls in her music video 'Pretty Hurts'. This has effected me personally as the video has the aim of bringing girl's confidence up and ridicules the notion of girls not needing to care about their education if they are pretty.

Beyonce 'Pretty Hurts' music video:

The singer 'Logic' created a music video to his song '1-800-273-8255'. The song title is the number for a suicide help line, and the video tells the story of a boy who is struggling with his sexuality and bullied for it, making him on the verge of suicide. This had an impact on me as I was able to see what he was going through from his perspective which I had never experienced before, and I feel that if there were more music videos like this one, people could become more openminded and empathise more with others situations. Many people no longer watch music videos, due to the popularity of streaming apps such as Spotify. Music videos used to be used to promote the artists and express their style, but in 2018 there are many other platforms for promotion such as Instagram.


Logic '1-800-273-8255' music video:





Advertising:

Advertisements have had an impact on me as over the years, they have made me buy various products. When I was younger, I used to see adverts for toys in the breaks of the TV programmes I would watch; they were tailored to promote products that I would like, based on the show I was watching. This made me want the toys that were advertised and I would ask my parents for them as they made having hundreds of toys seem normal, which in fact it wasn't.

Example of an advertisement aimed at young children:




As most TV programmes are now watched on demand, I am able to skip through adverts so it is now uncommon for me personally to see advertisements on TV. However, I do see adverts on YouTube that promote products I may be interested in depending on the type of video I am watching e.g. makeup products after watching a beauty based video. 

Advertisements can be manipulative as they have the power to make products feel essential even when they are designed purely to make money. For example, Listerine uses the term 'halitosis' to describe bad breath, making their mouth wash appear to many as a medicine and therefore, an essential. Many adverts affect the way people view themselves due to the use of photoshop to enhance the actors/ models appearance. By filtering the flaws of those in the adverts, viewers change their expectations of themselves, lowering their self worth as they don't match the unachievable standard of beauty that is portrayed in these advertisements. 





Video Games:
Video games have impacted me as growing up there has been games available for social interaction, fitness and competition. For example, when I was around the age of 9, my friends and I played 'Club Penguin' which helped improve my social skills as it was multiplayer and we were able to partake in activities together while in an online chat. 

CLICK HERE for more information about Club Penguin.

My family also have a Wii fitness plus which has benefited my health and fitness and allowed me to enjoy exercise which is a necessity in life. It also encourages fun activity between family members and friendly competition, increasing relationships within my family. When visitors have stayed before we have even played against them as it is a form of entertainment with the benefit of connecting people.  

Image result for wii fit


However, video games can be detrimental to the mental state of a person if they have a violent tone, which in many cases they do. By using soldiers firing guns and stealing cars as well as other petty crimes, gaming companies promote violence and felony. They normalise these acts and can desensitise impressionable teens if they are exposed to too much brutality from such a young age. These games can also teach immorality, for example, in the game 'Grand Theft Auto' any in-game money earnt can be spent on hiring a prostitute for your character which is not an act that should be encouraged. 

CLICK HERE for more information on 'Grand Theft Auto'.

Image result for gta v


Radio:

I usually listen to the radio when I am in a car; there are a variety of channels to listen to depending on personal preference. I tend to listen to 'Connect fm', a local broadcast as it plays music that I like and talks about situations relevant to the area I live in. It has an impact on me as it can improve my mood when travelling to school in the morning by playing songs that wake me up. It can also cause me stress as, for example, when GCSEs were approaching, radio channels were using statistics to predict results and debated how they may differ between genders. This put me under pressure which was unnecessary as it had no positive affect on me. Overall, the radio has not had a huge impact on my life as I do not listen to it enough for it to strongly affect me.

Image result for connect fm



The Internet:

The internet keeps me constantly connected to people, news and online retailers and allows me to research information at the touch of my fingertips. Because of smart phones, I am able to literally carry the internet around with me which was nothing more than Steve Jobs' wildest dreams a decade ago. We live in a generation of convenience due to the rapid increase in technology.

Because of the internet, I am connected to people through social media and I am able to send instant messages at no cost, which is both efficient and taken for granted. With the many benefits that the internet brings, there are also negatives. Although social media has the intention of bringing people closer together, I feel that it actually can disconnect people from each other. The ability to digitally communicate via typed shorthand and abbreviations gives a false sense of social fulfilment which can lead to a compulsive addiction to using social media to communicate since the user's innate desire for social activity can never be satisfied.

Image result for social media icons




Tuesday, September 11, 2018

Learning new skills

I can type in my blog.

I can add an image to my blog.



I can add a video from Youtube by embedding it in my blog.





CLICK HERE to shop fenty beauty by Rihanna.

Media Studies Induction Task


Why Study The Media?

Media comes in many forms including: social networks, newspapers, advertisements, films and billboards. It is important to study the media in order to understand the influence and impact it has on both individuals and society as a whole. By understanding how the media manipulates information, we can avoid being deceived by it. Media has both a positive and negative impact on social skills and communication as it keeps people connected, in particular teenagers, while also restraining them from social interaction. In our current society, media surrounds every aspect of our lives and is inescapable. It is constantly evolving and therefore forces all generations to evolve with it. The future is unknown, but it is highly probable that this is only the beginning of an era dominated by the many facets of the increasingly connected media.

The media has a significant impact on many people, particularly teenagers as they are the most impressionable. According to research by Emily Frith-Social Media and Children’s Mental Health (2017)- over one-third of 15-year-olds in the UK are ‘extreme internet users’ meaning they spend more than six hours of a typical weekend day on the internet. As well as this, it was recorded that, in 2015, 94.8 percent of 15-year olds used social media before and after school. These staggering statistics prove the involvement of media in most teens’ everyday lives and therefore, the power it has over their view of the world they live in.

Although social media has the intention of bringing people closer together, it can in fact tear them apart. Too much time spent online can result in social isolation as it restricts users from face to face interaction and so can be damaging to their social skills.

Social media can also affect adolescent’s mental health as the more time spent online means a higher chance of being cyberbullied. It can also affect their mental health as all over the internet there are promotions of an unachievable standard of beauty due to the works of Photoshop. Images of celebrities with seemingly perfect skin, hair and bodies are everywhere and idealised, causing many girls to acquire life threatening eating disorders such as anorexia and bulimia. Boys can also be made to feel less ‘manly’ if they do not fit the image popularised by the media.

When setting up accounts on social networks users are required to enter personal information about themselves including their date of births and even where they work or study. This routine has become so normal that many people do not realise the risks that come with sharing personal details and unknowingly put themselves in vulnerable positions. Media also allows for the normalisation of big issues such as self-harm as there are a wide range of pages that share people’s stories with graphic images so issues such as this become nothing extraordinary as they are viewed on a daily basis. Violence is also made to appear normal and causes many to be unable to distinguish between reality and fantasy, the number of school shootings in the USA being proof of this.

Physically, media can also have a negative effect as sitting inside on a computer all day or in front of a TV is reported to be a huge contribution to the current obesity crisis in the UK as it decreases the amount of exercise these young people do. It can also cause sleep deprivation and poor sleeping quality which can be detrimental to their concentration and behaviour at school, interfering with their education.

However, the media can also have a positive impact on the youth as it can help teens who live sheltered lives develop cultural and political awareness. Because of news channels, magazines and social networking sites, adolescents are able to see the bigger picture of the world and society and can form their own views and beliefs. Media also connects teenagers to their peers and gives them a chance to improve their social skills, helping them in the future. There are many ways that the internet helps teenagers improve their reading and writing skills as many enjoy writing blogs and reading through articles that interest them. There are even available apps that allow people to learn languages in an interactive way that is beneficial to kinetic learners.

The media can also be used to manipulate people and their opinions, whether that’s through one-sided newspaper headlines in order to gain support for a political group, or advertisements for products that are made to appear essential when in fact the consumer has no good use for them. For example, ‘The Sun’ newspaper is written by people with conservative ideologies, therefore it is heavily biased and projects a negative light on the Labour Party and Jeremy Corbyn in particular. This gives readers a false and misleading view on politics as they fail to share the whole story and emphasise the flaws of groups they do not support.

One significant example of the manipulation of the media is the coverage of the Brexit referendum by conflicting newspapers. Some papers such as ‘The Daily Mail’ and ‘The Sun’ were fervently in favour of leaving the European Union whereas others such as ‘The Mirror’ were diametrically opposed to this position. The power of the media to manipulate its audience can be extrapolated from the results of the aforementioned referendum as between ‘The Sun’[1] and ‘The Daily Mail’[2] there is a combined total daily reach of 14 million readers, while between ‘The Mirror’[3] and ‘The Guardian’[4] there is a reach of a meagre 8 million. From the 57% difference in the reach, it is easily inferred that the influence of the right-wing media was likely a significant contributor to the vote. This shows that the media can manipulate the electorate to the extent that powerful media outlets are able to alter the outcome of major national decisions.

In the past, it was clear when an item in the media was an advertisement, whereas nowadays advertisements can be embedded into different formats of the media. For example, product placement in films to promote a brand. This can be deceiving as viewers don’t realise they are being advertised to. Also, advertisements on TV, in magazines and in newspapers can be manipulative as people don’t realise the strength of the influence the branding has. For example, if you see an advertisement several times on TV, then subconsciously you are more likely to buy that brand over another as you feel like it’s safe and familiar.

In conclusion, it is crucial that we study the media to ensure we do not fall victim to its potency. Teenagers spend most of their spare time online which can cause social isolation, mental health issues and be physically detrimental. However, there are many benefits of social media including learning opportunities. By recognising the fact that media normalises negative behaviour, we are able to understand that these issues are exaggerated and not as prevalent as they may seem. If we are aware of how newspapers twist the facts and are biased, we are less likely to put our faith into what is written as it is not a balanced view. We can be swayed by advertisements, so understanding effect on us helps us to make decisions based on our wants rather than their manipulation.  The amount of media we are exposed to has rocketed over the last decade and is heading on a fast trajectory into the future and the challenge for us is to keep up.






















[1] https://www.newsworks.org.uk/the-sun
[2] https://www.newsworks.org.uk/daily-mail
[3] https://www.newsworks.org.uk/daily-mirror
[4] https://www.newsworks.org.uk/the-guardian